Historically a stock split has been benefited holders. This time might be different as half the new shares will be non voting so that management can retain control. This might be a net negative instead of a positive and one of the reasons that the stock is down over 7% in the last 5 days. This causes me to be reluctant to buy more stock now even though we have a day or two to do it before the split.
200 day moving average is around $1000 and that is where GOOG is expected to go before it bottoms due to current market trends for tech stocks and margin compression at GOOG. Wait to buy in at that level.