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Sounds like the shorts are in fear of having a very bad week. This stock has been a money maker for traders for a very long time.
ngpharm1 just doesn't get it regarding Ulta. He'd much rather listen to so-called "leaks" than actually visit the store and take the time to learn the store's concept.Not sure how many times I have to say it, but you CANNOT compare Ulta to other department stores and drugstores. Not the same thing at all.This store is THRIVING and there's still a lot of room for GROWTH. Women are tired of high-pressure sales at department stores and the inability to try the make-up before buying at drugstores.Ulta has found their niche.
and 20% new store in '12