Told you chucky boy will say anything to keep this overvalued pig in space
You mean to tell me the 70 plus stores on the eastern seaboard did not kill earnings? The ulta by my house was closed for a week. And no one in New York and jersey ran to an ulta store for two weeks. People were conserving their gas they weren't looking to drive to an out of the way ulta for a haircut or a fragrance. The competition is intense. Macy's Nordstrom bloomies are giving amazing deals on their beauty products. Ulta stores are empty Everytime I drive by. Their earnings do not justify a billion dollar market cap increase in 10 days. This is a big scam and controlled by hedge funds and Cramer. Case closed
I am sorry but you are dead wrong. Ulta admitted that 20% of stores were hurt and they still beat. Without Sandy numbers would have been even better. Competitors are to fragmented. I have two daughters. One likes Sephora and the other Ulta. No-one even including my wife likes MACY's, Nordstrom or and big box retailer re cosmetics and lets not talk about drugstores. Ulta has built the model and is way way ahead. the numbers are amazing ad they are usiung digital to get stronger. This is a great story for now and should contnue for some time. Everyone has an opinion but shorting this stock is not one that has been well thought out.