VPCO CEO Kevin Frija quoted in Bloomberg Businessweek - hints at partnership
The U.S. Food and Drug Administration, which regulates tobacco products, has yet to impose rules on e-cigs. Altria CEO Martin Barrington says “harm reduction” would be “good public policy” for the FDA, but the smaller players are more direct in urging the FDA to designate e-cigarettes as less harmful than cigarettes. “If the FDA wants to improve or remove the risk to public health, this is the FDA’s dream product,” says Vapor CEO Kevin Frija.
Vapor CEO Frija, who says he’s open to selling a stake to help finance growth, sees e-cigs as a classic disruptive technology. “A generation from now,” he says, “people may forget what a machine-rolled cigarette looks like.”