maybe you don't understand the concept of "averaging down". it is NOT to buy when you think the shares are at the absolute bottom. then realize they are still going down and wait until you think you've found the absolute bottom AGAIN. i doubt you will ever buy any more shares because once there's an uptick you'll be kicking yourself for not buying when the share price was lower. if the share price is good (ie. unfairly beaten down) buy a little, and if it goes down more (for whatever inexplicable reason), add again and continue to do this until this well-managed company catches fire.