OPEN went from zero a year ago to over 30% Mobile bookings.
Location Based, feature rich (pics, menus, reviews) Mobile apps are driving traffic to the site. Finally with the rollout of 3G and 4G phones are driving wide spread adoption of mobile apps.
Integration with voice recognition software like Siri is an added benefit to users too.
We are longer constrained to just booking expensive restaurants - expanding to the 99% - not just the 1% on Wall Street expense accounts.
You cannot launch a new restaurant without embracing the new media we live in - OPEN, TRIP, YELP, FB are all important marketing tools for new businesses.
Just getting started - reminds me of expedia in 1998. The penetration rate of online restaurant bookings is well under 10%
Should be a blow out quarter.
Sentiment: Strong Buy