There are at least 6 reasons to buy SPLS today, IMO: (1)Increasing sales and net income. While international sales are relatively weak, management seems focused on improving. U.S. sales looking stronger. (2)Recent dividend increase reflects strong cash flow and confidence in business. Paying about 2.6 percent based on today's share price. (3)Second only to Amazon as nation's largest e-tailer. Company is best of breed, outpacing OMX and ODP in nearly every metric. (4)Long-term debt only 20 percent of capital, and cash of $1.3 billion. (5)Repurchasing shares. (6)PE of 11 matches lowest PE in more than 10 years (with exception of 2011).Potential for much higher share price in 2012 as it has sold for 20X earnings or more every year (except 2011)for more than 10 years. EPS estimates for 2012=$1.50.