Regarding technology and college pubs. I just returned from a tech conference where the usual distance learning system providers were lined up in a row. Blackboard, eCollege, WebCT etc... My take is that most profs couldn't care less about actually using that stuff and are doing the typical "I won't adopt unless you offer..." routine. I'm not so sure Wiley is wrong to take a go slow approach. Look at the money MH dumped on Top Class and Thomson invested in a loser testing system. What return did they get? Publishers still view technology as a way to get adoptions of books. It becomes just another free supplement that increases the price of the text. Its been that way for twenty years. These DL systems were supposed to finally enable publishers to make a direct content sale to the student. The first large adopter who said, "what, have my students pay"? got the whole deal for free. Ending any hope for a new business model.
They should take any excess cash and invest outside the traditional business. I just don't think blowing money on "me too" technology offerings will pay off.
Please, specifics. Give us details and insider information. Why have they no strategy? Why are their ecommerce people clueless? Have they not initiated an RFP from technology companies? Have they not promoted key people to their electronic publication operations? Have they not been hiring skilled and knowledgeable people to implement their well defined, yet conservative, electronic strategy? Are they not key players in the DOI initiative? Is the sum of your opinion based on their hideous blue webpage?