"I still cannot understand why the real estate community is so upset a company trying to make a buck."
The answer to that is in the previous posts... and the only reason they are paying is becuase it's the only game in town right now........ key point: right now.
The other key point is: agents feel they're not supposed to be trying to make a buck off of them. Why should they?
The ONLY reason realtor.com is around is because agents supply them with data. Agents are not stupid and see what's happening and don't like it one bit. They don't need some outside organization telling them what they should do or how to act. This is a classic example of not understanding your market.