"descent" means "downwards" and that's exactly where this ugly ducking is trending in the article you referenced. When the company executives sell out like these guys did last week it shows zero confidence in the future. They just took the money and ran for the exit, or should that be "zexit" in Zillow speak?
I love this stock and its bright future but if I was an insider with a purchase price of zero, I would have been dumping a tthese prices adn collecting my millions as well. I do not blame them at all. I am amazed actualyl about how many are still holding their shares long. HAlf full, not empty baby!