How will Point2' new listings distribution policy impact Zillows 1st quarter revenues?
Point2 Technologies is the 2nd largest real estate listings syndication platform and from January 1st they implemented a new listings distribution policy which means that Point2-fed listings may not be re-syndicated, must prominently displays the listing and the agents name and contact information, and must not be used to sell to other agents or brokers.
With Zillow selling ads for competing agents next to listings that are provided by other brokers it will be interesting how the new Point2 policy impacts Zillows revenues. For full information on Point2's new policy, go to the Inman website and put "Point2 will limit third-party sites' use of listing data" in the search box to call up the full explanation. (Yahoo dont allow the url link to be shown here)