Zillow 'gimmick' with questions on 1st Quarter Earnings Call to be taken from Twitter and Facebook
So they know what the 1st Quarter financial performance will be and announce that some questions will be taken from Twitter and Facebook which is no more than a gimmick designed either to distract from poor results or bask in glory to boost super sized ego's. You can bet your bottom dollar that the questions they take are planted for some kind of marketing effect. My bet that they will use this as an opportunity to highlight Zillow Dogs - oooops I meant Digs which has to be the most inconsequential garbage ever developed by Zillow, well on par with the abysmally inaccurate BS Zestimates that they impose on homeowners and refuse to correct despite 17% of Zestimates being more than 25% inaccurate.
What a let down - only 9 people on Twitter and 1 on Facebook participated and sure enough there was a planted question about Zillow Dogs from Brian Bolan at Zacks. You could not make this stuff up. Shame the financial performance was so lousy with a 11 cents a share loss compared to estimates of a loss of 3 cents a share. But when stock based compensation ratchets up from $1.4M to $4.1M its very easy to see why performance deteriorated the way it did. Revenue up 71% and costs up 102% with Sales costs up 138% in a desperate attempt to sign up Premier Agents