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Zillow Group, Inc. Message Board

  • surbiton99 surbiton99 Sep 18, 2013 8:05 PM Flag

    Zillow TV Ad gets the hump

    Zillow TV ad gets the hump - only 53,512 views on You Tube compared to Geico "Hump Day" ad with 13.4 million views. How embarrassing for Z considering that they claim to have spent $10M in the last quarter to increase 'brand awareness'. Seems that most people thought the Ad was as #$%$ as Zillows nonsense Zestimates and as much interest with such a low number of YouTube views. What a failure !!!!

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    • Well the good news for Zillow is that the Ad has now been watched 53,963 times on YouTube. An increase of 451 views in 2 days. The bad news is that Geico's 'Hump Day" Ad now has 14 m illion views - an increase of 600,000 in the same 2 days. It speaks volumes of how Zillow believes their own propaganda but fails miserably to connect with the public.

      • 1 Reply to surbiton99
      • Out of curiosity I looked again at the YouTube viewing numbers for the Zillow ad and the Geico Hump Day advert. Zillow increased by a 700 views in the last 7 says whilst Geico's Hump Day ad increased by over 600,000 to 14.6 million views. So much for Zillows aspirations of developing brand awareness when they make such a useless TV advert that is so uninspiring it has failed to generate any interest with viewers.

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