Business, because this company is a no good stingy bunch of greedy people. a company out of south america (jose .,,,,,) and good old american independent coffee shops will run this lousy company out of business for robbing the public for years.
I agree that Starbuck's coffee is way too expensive to be on my daily routine, but it is the best tasting coffee I've ever had along with what one pays for at Starbuck's is the atmosphere of relaxation, albeit it is a treat for once in a great while and quite enjoyable.
Does this mean Starbuck's can survive a great recession? I doubt it.