I'm long term long on SBUX, but hedged. When the stock was at 53 I bought the Jan '15 50 calls and have been selling the monthly otm calls against them. With new markets opening up and coffee REALLY cheap right now(look at SBUX inventory relative to prior years) I see a slow but steady rise in this issue. Food will add to the the top line, but bring down margins.
I have recently had my head handed to me on short term trades(shorts) on FSLR and AAPL, so don't make me out to be a Svengali. If I/we treat this like a marathon and not a sprint, I think we'll be ok.