where i live starbucks has no big competitors and i like to think they never will
The only real competition that Starbucks has are local coffeehouses. Saying that Dunkin Donuts or McDonalds is Starbucks competitors is like saying that the liquor store is the competitor to your local bar.
Actually it's more like comparing a wine bar to a shot and beer joint.
And, for what it's worth, we love locally owned coffeehouses and frequent them often. As well as Starbucks. This market is large enough for both.