And there are no chairs in Starbucks. Instead, they have these high stools. You ever see these stools? You haven't been on a chair that high since you were two. Seventy-three year old Jews have to climb and climb to get to the top of the chair. And when they get to the top, they can't even drink the coffee because there's 12 people > around one little table, and everybody's saying, "Excuse me, excuse me, excuse me, excuse me....." Then they can't get off the chair. Old Jews are begging Gentiles,"Mister, could you get me off this?" Do you remember what a cafeteria was? In poor neighborhoods all over this country, people went to a cafeteria because there were no waiters and no service. And so poor people could save money on a tip. Cafeterias didn't have regular tables or chairs either. They gave coffee to you in a cardboard cup. So because of that you paid less for the coffee. You got less, so you paid less. It's all the same as Starbucks - no chairs, no service, a cardboard cup for your coffee - except in Starbucks, the less you get, the more it costs. By the time they give you nothing, it's worth four times as much. Am I exaggerating? Did you ever try to buy a cookie in Starbucks? Buy a cookie in a regular coffee shop. You can tear down a building with that cookie. And the whole cookie is 60 cents. At Starbucks, you're going to have to hire a detective to find that cookie, and it's $9.50. And you can't put butter on it because they want extra. Do you know that if you buy a bagel in Starbucks, you pay extra for cream cheese? Cream cheese, another 60 cents. A knife to put iton, 32 cents. If it reaches the bagel, 48 cents. That bagel costs you $312. And they don't give you the butter or the cream cheese. They don't give it to you. They tell you where it is. "Oh, you want butter? It's over there. Cream cheese? Over here. Sugar? Sugar is here." Now you become your own waiter. You walk around with a tray. "I'll take the cookie. Where's the butter? The butter's here. Where's the cream cheese? The cream cheese is there." You walked around for an hour and a half selecting items, and then the guy at the cash register has a glass in front of him that says "Tips." You're waiting on tables for an hour, and you owe him money. Then there's a sign that says please clean it up when you're finished. They don't give you a waiter or a busboy. You have to clean up the place. Old Jews are walking around cleaning up Starbucks. "Oh, he's got dirt too? Wait, I'll clean this up." They clean up the place for an hour and a half. If I said to you, "I have a great idea for a business. I'll open a whole new type of a coffee shop. A whole new type. Instead of 60 cents for coffee I'll charge $2.50, $3.50, $4.50, and $5.50. Not only that, I'll have no tables, no chairs, no waiter, no busboy, and you'll clean up for 20 minutes after you're finished." Would you say to me, "That's the greatest idea for a business I ever heard! We can open a chain of these all over the world!" No, you would put me right into a sanitarium. Starbucks can only get away with it because they have French titles for everything, the Nazi bastards sons-of-bitches. And I say this with the highest respect, because I don't like to talk about people.
Where can I get a more updated list of insider trades. Yahoo's list is from april. I want to make sure old Howard hasn't sold all his shares and fleeing to europe and leaving us latte lovers holding worthless stock. I don't see a turn around coming this summer. weather is too cold, coffee futures are too high, estimated cost for innner city location, underestimated and rents are too high in the inner cities because the landlords(howards friend) are making a killing off the renter. Not to mention the tea sales in China are slow and the Starbucks newest adventure into rice bars are not taking off like expected but watch for a prototype to open in Seattle's international district.( but that is considered an inner city location so they have entered into a joint venture with Howard's brother, Saul. who has a better understanding of what it takes to operate a turnkey operation in inner city locations.