Jake, you are correct when you compare their product line with other options, but many areas of this country don't offer these options, or convenience dictates that they stock their freezer with the best products they can find.
There are alot of "questionable" products on the market that do quite well...pop tarts, Eggo, DiGiorno, Hot Pockets. Even if there are better options, there's still a market out there where a well-run company could do well. I choose fresh and quality like you do, but that doesn't mean that there's not a huge segment of society out there that takes a different road.
This company is toast (and not french toast). Previous management has ruined it. It's time to break it up...what's taking so long?