I was out last week and am catching up on the Wall Street Journal as well as threads. Remembering the concern about insider sales in SEV over the past few weeks. SEV made the group list with 4 insiders selling and no buyers, and Hef made the individual list.
It is instructive that they show Hef lightened his stake by 1 (ONE) %. I think it is clear that the circumstances are such that the selling is very much the principals taking a few pennies off the table (in relative terms) after a very long run, for them.