The easy money has already been made by those who rode it to the 20's. Since then, its been a down hill slide. There has been no serious market interest in this stock and no momentum. So, unless its gets into serious earnings or otherwise gets some hype, this one is just treading water.
Relentless selling pressure for a number of weeks now. The only silver lining is that it has often been on low volume. The company has to cut costs to help boost earnings. If current management cannot do that then the board has to act.