Marketing is different today that what you are used to seeing traditionally, dont be mislead that the power of social media doesnt have huge value, it does. Its not about attracting folks to T because T only has a 45 day exclusive window with the Lumia 900, means that any other carrier can run with it in 45 days. The power punch will be when Verizon carries the phone, in about a month and a half. It is in both carriers interest to drive down the margins they are paying to Apple. The phone will do well, once the unified platform completes where the eco system is ready to go under Windows 8, that will be the move that will squarely have Apple in Windows sights. I dont see how anything that Apple can do at this point to fight off the onslaught of what is gunning for them. 2013 will be the year that levels the playing field for smart technology. Watch T's price and watch MSFT's price, Nokia will be going hand in hand with those upwards.