The shopping mall tour is a long tradition in USA, and it seems Nokia is set to join Tiffany in launching their product directly to US consumers.
Nokia has posted a job asking for “outgoing candidates”with “experience in Retail/ Mall/ Kiosk /Promotions” to “promote our wireless phones” between “November 12 until December 31”.
Nokia has been holding similar promotions in major malls in UK and Europe, and although I am not sure how effective this has been, it does allow Nokia to give hand-on experience of their phones in an environment where that can ensure they are best presented.
CONSUMER AWARENESS HERE THEY COME!!!!!!!
Hope the Lumina is not as #$%$ as their marketing. Get one into a celebrities hands, Give them away to American Idol participants - get them on youtube.
Get them showing a wedding fight in HD with no blur.
Nokia is really trying to go bankrupt fast. There are 100 ways to advertise more creatively, cheaper and with bigger impact than a stupid mall tour.
Does anyone even go to the mall any more? I can understand a lot of headwinds NOK faced with the roll out of the WP8 platform, and the Lumia 920. I can understand they may not have enough in inventory to meet the projected demand of all the World's Markets. I can understand they rushed and did a poor presentation on their roll out. I CAN NOT UNDERSTAND HOW THEY CAN NOT FIGURE OUT HOW TO SUCCESSFULLY MARKET THEIR DAMN PRODUCTS! If their most recent cartoon ad that obtusely makes the statement that to be different in a society full of drones all it takes is buying a phone that has a color on its backside. Geezus Christos, have they never seen all the Iphone crash protector skins???? And with Samsung doing their usual brilliant job in their sniping away at Iphone sheeple, one can only wonder: " THEY CAN'T BE THAT DUMB??!!"
I think they should film with the Nokia 920 and put it on Youtube for the world to see from each of the major mall they are going to do the promotion. I would love to see it and learn from it!