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  • rmbo47 rmbo47 Jan 19, 2013 5:05 PM Flag

    Microsoft's ARM blunder: 7 reasons why Windows RT was DOA

    This is a story on The Register (UK tech blog). It's relevant to WP8 only because Microsoft's marketing strategy is largely based on the synergy with Windows 8 on the desktop and RT8 on tablets. The article lists 7 reasons why RT is a fail. Here's the headings - go check out the article for the explanations of each point:

    1. RT Devices Are Too Expensive.
    2. Software Stinks.
    3. Microsoft Is Competing With Itself.
    4. Microsoft Is Competing With Everyone Else Too.
    5. Windows RT Is Too Closed.
    6. Hardware OEMs Haven't Bought In.
    7. Microsoft's Marketing Sucks.

    A few of these make no sense without reading the explanations. None the less, there they are. So much for Microsoft's "tripod marketing strategy." But than may not mean so much for WP8. For me, it would be a big deal. But I used BlackBerrys for a solid decade. For me my mobile is an extension of my MS Outlook. That's the premise behind BlackBerry - put your entire Outlook desktop in your pocket. Calendar, contacts, email, notes, and task. That's how I work and what I need from my mobile. I've come to realize, however, that most folks don't operate that way. For most, including almost all non-business consumers, their mobile is a separate environment. So unlike me, most users don't care about having wireless sync between their desktop and mobile phone. They're content to keep their contacts on their phone separate from their desktop's email system. Some actually prefer to keep the two separate. If I'm correct that the majority of mobile users feel this way and I'm part of a small minority that depends on wireless sync/integration, then it doesn't matter about the lack of integration for WP8/RT8/Win8. WP8 can be a stunning success all on it's own, as a stand alone system.


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