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Nokia Corporation Message Board

  • weiguocheng weiguocheng Feb 7, 2013 1:25 AM Flag

    A new way to look at the Lumia 920 sales in China

    There are a lot debates in this board about the sales of Lumia 920/920T in China. It is really hard to know the exact number. In my previous post, I gave you the sale number in Tmall, one of the three major online distributors of Lumia 920/920T. But most of Chinese still prefer to buy the expensive cellphone from the real store, so that number can not really reflect the true sale number. if you check the sale number of iphone 5 from the same website, it was about 2K, and iphone 4 was about 1.5K last month. So Lumia 920/920T 2K sales from Tmall does not seem to be bad to me.

    I tried to dig this thing more from a different angle. I found that the protection cases from Lumia 920/920T sold about 36K total. I guess it is reasonable to assume people buy the case only after they purchased the phone, and there will be more people to buy the case instead of phone online. But remember, the cases could be purchased from many stores, so it is reasonable to believe that sales of Lumia 920/920T should be much higher than 36K.

    Hope this helps

    Sentiment: Strong Buy

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