Rumor on Bloomberg today that the Blackberry Z10 is going on sale in AT&T stores March 22.
Coincidentally today, the Nokia Lumia 920 for AT&T wireless on Amazon had its price cut from
$49.99 down to$19.99. I can't think of a better way to say "Bring it on."
I'll say it again. The key difference between NOK and BBRY's approach is hubris.
Nokia is quietly releasing a wide range of Lumia/Win8 devices to attack all price points in today's ultra competitive market.
Meanwhile BBRY is getting so high on themselves that Thorsten flat out laughed at the notion of lower priced BBRY devices. Hell. Even Apple, with their huge lead and established OS, is considering releasing lower price point products.
The hubris of Thorsten Heins and his fanboys will be the downfall of BBRY.
I agree, BB has the margins of 2 products (Z10 & Q10, although the latter is still a question mark) to turn the ship around.
Their business model doesn't have the diversification it once had. nobody wants to license BB10 and I see so many BB fanboys forget the floor has literally fallen from underneath the company with regards to their Service Access Fees and MDM services.
To put that into perspective BB made 4 billion in SAF's last year. Without that kind of cash coming in they would have arguably already gone out of business or darn close to it. For he MDM space, its not 2008 anymore. BB isn't the only game in town in this now, highly competitive market.
BB has also misled themselve to think that if AAPL can do it so can we. But even Apple had a 30 year old computer business to support their new venture in 2007 and was also riding high from their complete transformation of the music industry and online services with the ipod.
Anyway, Nokia appears to have a more methodical plan to turn the ship around. They are a very well rounded company that has the ability to be successful even if one division falters from time-to-time.
The China white paper put everything on fast forward, it's already started. Yesterday there was a piece about BBRY upcoming earnings on 24 March (just after my puts, looks like I missed that trade). The piece was saying how the Q4 report would finally provide some insight into BB10 success.
Poor BBRY, the media campaign will be even worse than it was for NOK.