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Nokia Corporation Message Board

  • huge_orca huge_orca Mar 7, 2013 9:15 PM Flag

    Nokia vs Blackberry Update


    Rumor on Bloomberg today that the Blackberry Z10 is going on sale in AT&T stores March 22.
    Coincidentally today, the Nokia Lumia 920 for AT&T wireless on Amazon had its price cut from
    $49.99 down to$19.99. I can't think of a better way to say "Bring it on."

    Sentiment: Strong Buy

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    • I'll say it again. The key difference between NOK and BBRY's approach is hubris.

      Nokia is quietly releasing a wide range of Lumia/Win8 devices to attack all price points in today's ultra competitive market.

      Meanwhile BBRY is getting so high on themselves that Thorsten flat out laughed at the notion of lower priced BBRY devices. Hell. Even Apple, with their huge lead and established OS, is considering releasing lower price point products.

      The hubris of Thorsten Heins and his fanboys will be the downfall of BBRY.

      • 1 Reply to inmitersaw
      • carbryce Mar 8, 2013 10:17 AM Flag

        I agree, BB has the margins of 2 products (Z10 & Q10, although the latter is still a question mark) to turn the ship around.

        Their business model doesn't have the diversification it once had. nobody wants to license BB10 and I see so many BB fanboys forget the floor has literally fallen from underneath the company with regards to their Service Access Fees and MDM services.

        To put that into perspective BB made 4 billion in SAF's last year. Without that kind of cash coming in they would have arguably already gone out of business or darn close to it. For he MDM space, its not 2008 anymore. BB isn't the only game in town in this now, highly competitive market.

        BB has also misled themselve to think that if AAPL can do it so can we. But even Apple had a 30 year old computer business to support their new venture in 2007 and was also riding high from their complete transformation of the music industry and online services with the ipod.

        Anyway, Nokia appears to have a more methodical plan to turn the ship around. They are a very well rounded company that has the ability to be successful even if one division falters from time-to-time.

    • "For nok, the goal is undoubtedly to put pricing pressure on bbry and
      take away sales via a practically free Lumia 920."

      This is exactly right. BBRY is making a grave mistake by not introducing lower cost phones that might attract the casual consumer.

      The Corporate/Enterprise market is getting more competitive by the day, with iOS and Windows Server able to do what Blackberry Enterprise Server does at a lower cost.

      And expecting Joe Public to mass adopt an $800 phone on an OS that they've never even heard of is wishful thinking at best.

      Honestly, go to any walmart/target/costco and ask people what QNX is. They'll have no idea. Ask them what Win8 is, and they'll tell you "isn't that supposed to be the new Microsoft phone OS?"

      Too bad. I really did like BBRY when it was RIM, but the arrogance and non stop cheerleading of Thorsten Heins will cripple BB10's chances.

    • thermonuke Mar 7, 2013 9:41 PM Flag

      The China white paper put everything on fast forward, it's already started. Yesterday there was a piece about BBRY upcoming earnings on 24 March (just after my puts, looks like I missed that trade). The piece was saying how the Q4 report would finally provide some insight into BB10 success.


      Poor BBRY, the media campaign will be even worse than it was for NOK.

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