Microsoft-Nokia duo is proceeding in the United States. The best target group for the first time to buy a smartphone and Android users.
Kantar World Panel, a consumer survey sent the happy news Redmond and Keilaniemi. Windows Phone - Nokia, therefore, first and foremost - is on the rise in U.S. smartphone market.
Windows market share is the study of the increased by 1.8 percentage points from last year. Sure, 5.6 percent of market share away from Apple's iOS of the System (41.4%) and Google's Android (51.7%) share, but growth is growth.
The market leader in growth - more iOS and Android less than Windows. The loser was mostly Blackberry maker RIM. Will Nokia, therefore, to attract a clientele a RIM ferry hypänneitä?
That is not the case. Kantar shows that 42 percent of those who have bought a Windows phone was previously used the standard basic phone, and 25 per cent of previously owned an older Windows machine. In addition, as many as 23 percent of Windows Phone buyers were former Android users.
There remains a further ten per cent slice, and Kantar specify its content. In that category, however, and ex-Blackberry users that Apple's phone rejected. They are not, therefore, a lot.
Kantar report is fair around the circular snapshot, but it can at least draw the following conclusions:
Nokia does not want to waste gunpowder Apple. In recent months, blogs and online discussions is a lot of talk about the fact that iPhone users are fed up with the phone and now seek variety. However, it seems that they are loyal to a brand, at least in the United States - the Android phone users on the other hand is much easier to talk around.
This impression is created in the socio-economic discussions of Finnish retailers. Android users are adventurous, opting for Apple's iPhone stubborn.
Nokia's first smartphone worth investing in customers buying. For example, Apple's phone, only 31 percent of the buyers were purchasing for the