If Skechers posts half decent results it would be due to overseas growth. My guess is that they got hit hard in the US market, no styles really caught on while still having loss issues due to previous styles. Longs are probably buying into it as they consider how it will be like in a few years (OK）, or that they are hoping for a takeover.
SKX is doing some good things for long term expansion in Japan. Japan will be big. Also some long term planning in Europe, too. As a side note, I'll bet new models are ahead of the curve and selling well in the UK--that's just a personal opinion. I don't have primary source info on that part of it.