I've visited few of the Skechers stores in the Los Angeles vacinity for some time now. The "walk in" traffic is at a good pace independantly and compaired to other stores. If this trend continues, there is obvious upside but that all depends how well and how long the company can gauge the teen buying habits. As it stands, the company seems to be guessing right.
but branding. It's not a question of "if" it's a question of "when"
When will the brand become passe, and un-cool.
Personally, i always thought Skechers ripped off Vans (Van Doran) shoe design, by making knonk offs in Taiwan. Since then Skechers is selling every kind of shoe you can think of.
They recently took over a liquor store corner as their location in Manhattan Beach, CA so I assume they are spending money rapidly, too. When this project fades away like the skechers founders L.A. Gear line of appearal and shoes, he'll just move onto something else. Try not to be holding the bag when the consumer realizes how cheaply made the shoes are and opt to buy the next "hip" thing.
I bought a pair of Skechers that normally sell for $79.00 in their store at the Big 5 for $14.99. What does that tell you about the cost of manufacturing. If consumers find out they are getting ripped off, it could be ugly.
Supershuffle dork, stop buying last seasons shoes. And if you think that skechers are made cheap THEN WHY DID YOU BUY THEM DIPSHIT!!! I will tell you why, because you know their good quality and your trying to be cool, but obviously if you shop at big5 you must be a dork. Didn't you notice every other brand of shoes there? That's what big5 does, buys old stuff and sell it to cheapshits like you. GET A CLUE BRAINIACK!!! I am willing to bet money that the new store is a lot bigger then the old one due to the growth of the shoe line and the company for that matter. GET A LIFE TOO LOSER!!
Since I haven't seen your name on this board before, I don't know if you'll be back to read this. But if you do, I just want to inform you of a couple of things.
1.) SKX Earnings- 19 cents v. 7 cents for the first quarter. Next quarter should bring us about 35 cents v. 20 cents last year and so on and so forth for the 3rd and 4th quarters. Do you understand earnings earnings earnings?
2.) The shoe you purchased for $14.99 is either called an LY (last year's) a damage, or a return. I sell those too. Only I get $25.00. It might have been $80.00 last year, or in perfect condition. It's a shame that you're reduced to buying $15 shoes.
3.) I have stores and I'm blowing Sketchers out every day and I bet they cost as much to make as Nike or Reebok, or Timberland.
4.) Winston Churchill once said that if you're not a liberal at 20, you have no heart; if you're not a conservative at 40, you have no brain.