Intel tends to over position their technology and give a place to a horde of bloggers who have an easy task of spinning the FUD being spewed. I think they do this intentionally to prime the markets with some hype before they release their products. Only, they carry it way too far, taking a cue from their partner Microsoft. ARM on the other hand tends to keep a low profile in classic understated British fashion. That's why if you pay attention to articles where the two's technologies are compared, they seem to be short on the ARM side.