Perfect opportunity to put on a put spread (30-22.5) and sell the 30 call to pay for it.
The earnings show the futility of cutting costs in a growth oriented company. It might save this quarter but it will show up eventually.
Stock is trading close to it's 3 year high in this environment with same store sales trending down, balance sheet under pressure. What is the catalyst from here? Short squeezes as a operating model? They might actually make a profit! But only after they write down the rest of the intangibles on their balance sheet. But maybe they might have to write off some of the other assets as they become "reimaged".
Bottom line when this short squeeze ends and the consumer continues to cut back BOBE goes back to ~22 or less.