I was just thinking that Jay. The NTE PR didn't even really say much, and yet it#$%$ new highs. It's all about delivery and perception. Chipmos could have easily done something similar, saying something like, "Today we delivered our first ever dividend, and starting in 2013 we'll give more than 50% of profits as dividends every profitable year." or perhaps reported their free cash flow for the year, etc. NTE also just made a new web site and corporate video, again nothing but fluff, but people like to see the effort made.