Clear trend in smoking going down and continued pressure to reduce smokers. Keep in mind that Altia is only the US arm of the former Phillip Morris so worldwide smoking rates don't impact this stock much. If you want exposure to markets outside the US you should look at PM or BAT or other international companies. With that said, now is probably a good entry point for MO. Share price has come down from 37 to low 34's. Dividend annoucement coming soon and share buybacks continue. Probably a couple of years before I would get worried. For now it's a good investment with limited upside but a nice dividend payment that is in no danger of going away.