Trading based on chart evaluation allows a trader to pick up additional profits if he/she is able to pick the peaks and valleys in a stock.
There is an example I like to use to explain this:
Back in January 2007 I began trading a stock called SNDA that was trading around 21.50. The fundamentals were bullish and it was expected the stock would rise that year. The fundamental evaluation was correct as the stock went from 21.50 to 41.00 during that year and closed at 28.50 the following January. A buy and hold type of trader could have bought the stock at 21.50 and at the end of 12 months would have made about $7 per share or about 33% on his money. Pretty good.
A long-term trader that would have been extra intelligent with some luck could have bought the stock at 21.50 and gotten out around $41 and made 19.50 per share, or about 45% on his money. Even greater.
I am a short-term peaks and valleys type trader and I traded the stock a total of 18 times that year with 7 long positions and 11 short positions. I had 11 profitable trades and 7 losers. No one profitable trade made me more than $9 per share. Two of the profitable trades were on the long side and 9 on the short side (against the trend and the fundamentals) and I was called everything you can imagine starting with stupid when I stated I was going against the trend.
Bottom line is that I made $33.50 per share that year "after commissions and losses were subtracted", meaning that I outperformed the fundamentalist buy and hold trader as well as the super intelligent investor that lucked out on picking the high of the move.
That is what I do. Through chart evaluation I pick the support and resistance levels and trade the stock between them, thus multiplying my profits if I am successful at doing it well.
Further supporting my argument I am enclosing the results of my mentions for the month, for the year, and for the 6 years I have been offering my service:
Status of account for 2007: Profit of $9,758 per 100 shares after losses and commissions were subtracted.
Status of account for 2008: Profit of $14,704 per 100 shares after losses and commissions were subtracted.
Status of account for 2009: Profit of $7,523 per 100 shares after losses and commissions were subtracted.
Status of account for 2010: Profit of $24,045 per 100 shares after losses and commissions were subtracted.
Status of account for 2011: Profit of $3,616 per 100 shares after lossed and commissions were subtracted.
Status of account for 2012, as of 11/1
Loss of $1820 using 100 shares per mention (after commissions & losses)
Closed out profitable trades for November per 100 shares per mention (after commission)