Hint: it's going down on a very low volume. that should tell you that not a lot of people are willing to sell at these prices. but you do see the price fall because of very few people that have no clue how to trade stocks.
The whole video game sector is taking a daily incremental hit. I think the unfortunate tragedy in Newtown has also contributed to the selloff. NRA has been blaming video games as one of the causes and its affected stocks like GME, ATVI, TTWO, etc. There are definite buying opportunities in the gaming companies. Once MSFT and SNE reveal their new machines in the E3 convention the gaming sector can finally have a refresh cycle. I believe will see optimism and upward speculative buying this year.
I will hold for now until this political theater titled "The Fiscal Cliff" subsides. We all know politicians will be doing this in the last minute, and CNBC will say hallelujah giving us a rally in the stock market.