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Nintendo Co. Ltd. Message Board

  • workfromwork Apr 30, 2013 11:28 AM Flag

    check this out!

    If you quote any or all of this Q&A, please display the URL of this website or put a link to this website.
    You talked about Nintendo's digital business in the presentation. I remember you said that in addition to the packaged software business, the digital business could be a core business for Nintendo. Could you please give an indication as to how much you expect to generate in digital sales this fiscal year and the next? Also, apart from replacing packaged distribution with digital distribution, I understand that you are developing network-based products such as "Wii Street U powered by Google." Do you expect to be able to make hit network-based products and create a buzz in society?

    Satoru Iwata (President):

    Regarding download sales, I cannot tell you the specifics, as we have not announced any concrete figures for this fiscal year or the next. On the other hand, a quarter of the sales of "Animal Crossing: New Leaf" in the last fiscal year came from its digital version, while the download sales ratio of "Tomodachi Collection," which was released only very recently, stands at approximately 10 percent after its first week. Although this figure will vary depending on whether the software in question has qualities that can well be enjoyed digitally, it can be said that already 10 percent of Japanese consumers are willing to opt for our digital versions. In this sense, we are already seeing changes that would have been inconceivable, say, about a decade ago. In consideration of the fact shown in my presentation that, once people have chosen a download version, they tend to choose another download version the next time they purchase software, I still feel that the digital ratio will change dramatically in two or three years' time, as I did when I initially made this remark.

    Also, as you pointed out, we think that digital distribution of packaged software is only the first step in expanding our digital business. We will not simply change our existing packaged s

    Sentiment: Strong Buy

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