The shorts have this stock by the throat and they won't stop shaking it until it's bleeding and motionless on the street. Next plateau is around $10.30 (may take a few days) if it gets below $13.30, and after that it's into the single digits. If the company doesn't come out with something soon to turn the tide, this animal is going to be comatose. Good buying opportunity for them then though. They'll choke it to death, make a fortune doing it, then turn around and make more on the way back up. They're evil, but brilliant.