UNXL tells a story of readying a new type of touch sensor technology, based on a fine metallic mesh. Such a sensor would arguably be cheaper and better than the current ITO technology. The story goes that as Windows 8 massively migrates PCs towards touch-enabled devices, a touch sensor technology able to be used in larger-format screens will have huge demand.
The story is realistic. There is even a competitor, Atmel (ATML) launching the exact same technology - xSense - into the market right now. The problem is that UNXL seemingly can be promoting this technology as it could be promoting any other - its past is filled with broken promises of massive technological advance and large revenues just around the corner, the most notorious of which was TMOS, a new display technology which would supposedly put LCD and OLED to shame. As it stands, UNLX seems like a serial maker of promises it can't keep.
In my view, the best way to deal with this is to use Chris Hofmann's approach--refute with a reasoned and sensible response. OK, with maybe a little bit of fnkenny thrown in for fun. (North Pith on SA)