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  • eriexpress eriexpress Jul 22, 2011 2:41 AM Flag

    Watch out Facebook! (See link)

    myYearbook Is What Facebook Should Have Been – At Least For The Fun Part
    by Shashank on April 24, 2011

    After complaining about bad pictures in their college’s yearbook, Catherine Cook and her brother David teamed up with few others to launch myYearbook in 2006. Since then, the site has successfully carved out a place for itself and has added 20 million users since its launch.

    When Facebook started in 2003, it was all about sharing social lives with the closed ones, getting to know new people and of course falling in love with the help of a tiny relationship link on user’s profile. Fast forward 8 years and Facebook has radically transformed itself into a place where users are worried about privacy, some use it as a RSS reader, while the rest just browse for the sake of it. In some way, Facebook has lost the sheen it had, the very property that defined it. Facebook is no more a college thing now and has distanced itself from its roots.

    myYearbook does what every college kid wants and dreams of: a place to hang out, find love, share interests and simply brag about oneself. The site blends all these factors and comes up with a platform that is equally addictive. For example, its blind date feature lets you choose four strangers, and upon answering a few questions, finds you a perfect match. Now, how cool is that!

    Its other noteworthy features are, myMag which is the largest online teen magazine in the world that features new articles written by myYearbook members every day and Chatter where users can shoutout any question to thousands of online users.

    The site puts back the element of fun that teenegers want and that is what Facebook started out to be. But sadly, Facebook is now industry focused and looks monotonous with its new features.

    A survey from myYearbook and Ketchum revealed that teen social media influencers are hyper-communicators and hyper-purchasers. These influencers are significantly more likely than the average teen to participate in social media activities, with 97 percent spending two hours per day on a social networking site, 95 percent updating their statuses at least once per day, and 91 percent having more than 500 friends on their social networks.

    One other site that brings in the same thing to the table is “Tagged“, but the site has fallen victim to rampant porn that thrives on the site. myYearbook wants to avoid this and in his recent interview on TechCrunch, myYearbook CEO spoke about tighter monitoring controls that the site uses to get rid of adult content. “We sample the video streams of users at random, frequent intervals and then conduct processing—both human and algorithmic—on the resulting images.” he said.

    Expect the site site to perform exceedingly well in come months and perhaps overshadow some of the most popular social networking sites. You better watch out!

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