Emarketer Boosts Yahoo Revenue Estimate as Ad Gains Seen
Yahoo’s U.S. advertising sales are projected to climb 3.2 percent to $3.18 billion in 2013, according to the New York- based researcher. That’s higher than the previous 2.2 percent growth rate estimated by EMarketer in August.
The uptick in Yahoo’s ad-revenue estimate is a sign that Chief Executive Officer Marissa Mayer is luring back marketers after ceding ground to hotter Web properties. The website’s U.S. ad sales rose 3.2 percent last year, after declining 8.4 percent in 2011. EMarketer, which compiles data from researchers and investment banks for its forecasts, said it hadn’t increased its estimates for Yahoo in more than a year.