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  • flankenking flankenking Jun 8, 2013 11:06 AM Flag

    Organic Traffic of Local Corp (46% of Total Traffic) and Total Traffic of Zillow are equal, but Zillow has with 1,850 million

    the 48-fold market-cap of the idiotic low market-cap of Local Corp of only 38 million.

    Organic Traffic, der bei Local Corp 13:31 #5219 inzwischen 46% ausmacht (gegenüber fast 0 in früheren Zeiten), ist mit mehr als 16 Millionen Monthly Unique Visitors gleich groß wie der von Zillow, das mit 1.850 Millionen eine Marktkapitalisierung aufweist, die 48-mal so hoch ist wie die idiotisch niedrig Marktkapitalisierung von Local Corp in Höhe von 38 Millionen.

    The biggest sensation: Organic Traffic of Local Corp was 46% in Q1/2013

    Organic Traffic and Direct Revenues produce no cost of revenues and this 46% are a Big Progress on the Way to 50/50 in 2013 and an important step to build a more defensible and sustanainable business

    Development of Organic Traffic/Monthly Unique Visitors (MUVs):

    2010: 88 million = 31% of total traffic

    2011: 117 million = 33% of total traffic

    2012: 155 million = 37% of total traffic

    Q1/2013 = 46% (49 million in the first quarter or 196 million in the year by an extrapolation)

    Goal: 50% of total traffic

    16.3 million Monthly Unique Visitors from Organic Traffic (total Monthly Unique Visitors of Local Corp in Q1 was in the average 35.4 Monthly Unique Visitors on the flagshipsite and the network) of Local Corp wasn't reached in total from a lot of competitors with billion-market-caps. For example: Only the organic traffic of Local Corp was equal with the total traffic of Zillow.

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    • Local Corp is the Market-Leader in Hyper-Local - Hyper local targeting is probably the biggest win in mobile,
      May 14, 2013 9:07 AM

      “Hyper local targeting is probably the biggest win in mobile,” said Howie Schwartz, CEO of Human Demand. “That is something that desktop can’t do – it can’t do location at that level.

      “Hyper local is probably the biggest thing that is going to push mobile advertising this year,” he said.

      “On the advertiser side the demand is 100 percent there. In Q4, we had three times the number of campaigns that required hyper local targeting.”

    • Lori Chavez comes from Local Corp

      Debunking 4 Local Advertising Myths
      6/21/2013 - MediaPost

      by Lori Chavez

      Fact or fiction – local advertising is a waste of online marketing dollars? If you answered fact, you could be missing a potential $38 billion market opportunity.

      The challenge is how do brands take advantage of deploying the right tools to reach and engage local consumers. Not everyone gets it right.

      Of all the misconceptions brand marketers have about ad networks and local advertising, perhaps the most critical is that it can’t be done well. In reality, it’s been something of an after-thought. As a result, some brands don’t embrace the nuanced approach necessary to target those markets in a way that drives desired results.

      Today, it’s essential to debunk some of the long-standing myths that are holding local advertisers back from success in their local market. Here are four brands need to know to avoid the pitfalls of misinformation

      • 1 Reply to flankenking
      • Myth: Larger local ad network offerings allow brand marketers and agencies to target via time of day and placement.

        Some of the biggest names in the industry that support local ad networks claim to give advertisers the freedom to schedule the time of day a target audience will be served an ad, and where on the page the ad will appear. In reality, the process of targeting time can be arduous and requires careful manual adjustment, if it can be done at all.

        Assuring ad placement is, for many local ad networks, a premium service, and the larger players often don’t offer the kind of customization necessary to assure the ads you pay for are seen.

    • Extreme idiotic: Yelp has with 22,550,797 Monthly Unique Visitors only 80% of Local Corps 27,804,187 Monthly Unique Visitors, but Yelp has with 1,920 million the 50-fold market-cap of the idiotic low market-cap of Local Corp of only 38 million

      Newest Numbers of Monthly Unique Visitors May from Siteanalytics for Local Corp and Yelp
      Local Corp’s (market-cap = 38 million) Flagshipsite development of Unique Visitors:

      11/2012: 18,745,842 Monthly Unique Visitors

      12/2012: 22,738,206 Monthly Unique Visitors

      01/2013: 26,410,927 Monthly Unique Visitors

      02/2013: 24,017,605 Monthly Unique Visitors

      03/2013: 24,427,755 Monthly Unique Visitors

      04/2013: 23,785,928 Monthly Unique Visitors

      05/2013: 27,804,187 Monthly Unique Visitors

      RANK (BY UVS): 44


      11/2012: 19,358,705 MONTHLY UNIQUE VISITORS

      12/2012: 21,017,483 MONTHLY UNIQUE VISITORS

      01/2013: 22,293,301 MONTHLY UNIQUE VISITORS

      02/2013: 21,063,155 MONTHLY UNIQUE VISITORS

      03/2013: 23,364,095 MONTHLY UNIQUE VISITORS

      04/2013: 22,252,993 MONTHLY UNIQUE VISITORS

      05/2013: 22,550,797 Monthly Unique Visitors

      RANK (BY UVS): 53

    • Monthly Unique Visitors of Local Corp (market-cap idiotic low 39 million) will increase after my estimate to about 120 million in Q2/2013 - an increase of more than 10% against the about 106 million in Q1/2013.

      The math is very simple, because we know the monthly unique visitors of two from three months of Q2/2013:

      04/2013: 23,785,928 Monthly Unique Visitors

      05/2013: 27,804,187 Monthly Unique Visitors

      If we now take the averarge of this two months in June

      06/2013: 25,800,000 Monthly Unique Vistors (very conserative estimate)

      That are together 77.4 million Monthly Unique Visitors from the Flagship-Site of Local Corp in Q2/2013.

      In Q1/2013 had Local Corp reported about more than 12 million every month - and Local Corp has expanded the network strong in last time and my estimate for Q2/2013 is 13 million from the network ervery month = 39 million from the network in Q2/2013 (very conserative estimate).

      If we now add the 77,4 million from the flagshipsite and the 39 million from the network = 116.4 million Monthly Unique Visitors of Local Corp in Q2/2013 by a very conserative estimate and a reach of near 120 million by a more optimistic view (for example by an estimate of same Monthly Unique Visitors on the flagshipsite in June like in May).

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