Lol, idk how serious you are about the banana comment. The problem with bananas is not selling them. Anything like fruit or vegetables is so subject to the environment that even very competent management can do little to defend against conditions that are literally out of our control as humans. Bananas sales recently slumped because of just this. However, I do agree that bananas are not going anywhere in terms of necesity and Dole is now in a prime position to make a strong come back in the coming years. If the market pulls back, that will be the time to jump in. Book value almost = to share price and yes, it is all in land which also is not going anywhere.