1. Cramer is wrong. The margins are not going up. They are going down.
2. Why did they have ssuch a good outlier year in 2008? The reason is they went public in September 2007 and it is customary and ignored by the SEC even if you prove it to them (can you spell Madoff?) to finagle your revenue. Before you go public you save up lots of revenue and then you report it when it will excite the stock buying public as the founders sell their stock in the IPO. And, that kids, is how it is done.