Hey Subu: Most of are in this stock for the dividends and we don't really care about the price. You only lose if you sell. Saying that, last April I made several post that this stock is a buy below $30. Right now it is in it normal trading range of $30 to $32. I am sorry if you paid more then that but you should really do your DD before buying a stock. Also, it seems every several months it pops up (for whatever reason) so if you can hold it I'm sure you'll see $35 again before it slides back to it normal range.