People Are Losing Interest In The Microsoft Tablet, And It's Not Even Out Yet Business InsiderBy Matt Rosoff | Business Insider – 1 hour 33 minutes ago
The iPad has already taken about 11% of the PC market, and by the time Microsoft and its partners get around to releasing a real competitor next year, it may be too late.
That's what a new study from Forrester Research suggests. Near the beginning of 2011, Forrester surveyed 3,835 consumers who were considering buying a tablet. When asked which operating system they'd like on it, 48% said Windows -- well ahead of iOS (16%) and Android (9%). The second most popular choice was "undecided" with 16%.
In September, Forrester asked the same question of a different group of 2,229 consumers. This time, iOS came in number one with 28% of the vote. Windows had only 25%, and Android was at 18%. A whole 24% were still undecided. (Mary Jo Foley at ZDNet has the full numbers.)
Overall, interest in Windows tablets dropped 21 percentage points in six months.
Microsoft is gonna pull another Zune with Windows Tablets. Zune was too overpriced to be competitive. I suspect Windows 8 Tablets will be priced higher than iPads too. Microsoft is clearly the underdog in the Tablet world. Windows tablets need to be priced accordingly.