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  • phands.yoursheretically phands.yoursheretically Jan 15, 2012 2:06 PM Flag

    CES 2013 will be Google's show


    As M$ sails off into patent-troll oblivion....

    Not that many years ago, nearly every computing product on the CES exhibit floor ran Windows. This year, that was not the case. Sure, the new "ultrabooks" are Windows-powered, but Android is everywhere else: in tablets, in phones, and in TVs.

    Even though Microsoft Windows still dominates the PC and laptop markets, Microsoft itself is no longer the leader in consumer tech innovation. It's sad but appropriate that the company will no longer be kicking off the leading consumer electronics trade show.

    After Apple, Google is leading the charge in consumer electronics. Apple doesn't officially participate in CES, leaving Google as the most influential platform company there. The most interesting tablet products at CES ran Android (examples: Asus 370T; Asus Transformer Prime; Samsung Galaxy Note, while the the Windows-powered ultrabooks appeared pedestrian in comparison (except perhaps for Lenovo's Yoga). And it's a safe bet that most of the smartphone manufacturers see Google Android as their only feasible defense against the iPhone juggernaut. Windows Phone 7, good as it is, is too late.

    It would make sense for Google to get the 2013 CES keynote spot. It was the most important vendor at this year's show and it's likely to be even more critical to the CE industry next year.

    Google rose to this position in CE by using the same playbook as the company it's displacing. As Microsoft did with Windows, Google now makes the operating system that every manufacturer knows how to bake into its hot products and that developers like to build for due to its expanding market footprint and technical flexibility. In consumer computing, Microsoft perfected this virtual cycle, but in the new era of mobile devices, it's Google that's doing the best job implementing the model.

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