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  • phands.theheretic5 phands.theheretic5 Nov 20, 2012 6:05 PM Flag

    Retailers report slow Windows 8 sales, low demand

    No one wants to repeat the vista experience....

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    Reports that Windows 8 hasn't been moving as briskly as the industry had hoped continue to emerge, with major retailers reporting slow sales and Microsoft insiders allegedly describing the initial numbers as "disappointing."

    In an interview with Readwrite, Merle McIntosh, senior VP of product management for online tech retailer NewEgg's North American division, described sales of Windows 8 as "slow going," though he declined to cite actual figures.

    According to McIntosh, NewEgg – one of North America's largest tech retailers, with around $2bn in annual sales – was hoping for an "explosion" of Windows 8 sales following its October 26 launch. That didn't happen, he said, though sales have been steadily improving.

    Even before Windows 8 launched, McIntosh said, there were many within NewEgg who didn't expect sales to pick up until well into 2013. McIntosh himself now expects the OS to start taking off somewhere around the second quarter.

    Unlike some retailers, however, NewEgg doesn't plan to discount the Windows 8 upgrade package for the all-important holiday shopping season, although it will offer deals on such items as TVs, digital cameras, and Android tablets.

    And Windows 8 tablets? Not so much. McIntosh said that so far, most of the devices NewEgg has sold with Windows 8 preinstalled have been traditional desktops and notebooks.

    What's more, McIntosh hinted that many of the PCs NewEgg sells during the holidays will likely be older models designed to run Windows 7. NewEgg bought up lots of the older kit from OEMs during August through October, he said, explaining that the retailer has "aggressive ambitions in market share."
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    Sentiment: Strong Sell

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