"Microsoft has all of this awesome stuff percolating in labs staffed by small teams and pumped-up interns, but what does it have to show for it? What does it bring to market?
"The Surface tablet. Where's the innovation?
"Is it the keyboard that snaps on and off? Is it the use of what looks and feels like cheap plastic when held next to an iPad or even a Kindle Fire?
"It's certainly not in Microsoft's approach to retail, which is a blatant and embarrassing knock off of Apple's concept.
"There's zero innovation in Microsoft's marketing. It's confusing at best. Watch a Surface tablet commercial. Who is Microsoft going after? Can the company capture whoever these people are with dancing schoolgirls and jelly bean-jumping you really can't tell if it's a laptop or tablet devices?
Over at Scientific American they see M$ innovation this way:
::: For decades the cynical observer could be forgiven for viewing Microsoft as a giant copying machine. The inspiration for just about every major Microsoft initiative can be traced back to a successful predecessor: Windows (Macintosh), Internet Explorer (Netscape), Bing (Google), Zune (iPod).
But in late 2012 Microsoft broke from the pack. It made a billion-dollar gamble that personal computing is taking a new direction. The gamble was Windows 8, and the direction is touch.
Using a series of fluid, light finger taps and swipes across the screen on a PC running Windows 8, you can open programs, flip between them, navigate, adjust settings and split the screen between apps, among other functions. It's fresh, efficient and joyous to use—all on a touch-screen tablet.
But this, of course, is not some special touch-screen edition of Windows. This is the Windows. It's the operating system that Microsoft expects us to run on our tens of millions of everyday PCs. For screens that do not respond to touch, Microsoft has built in mouse and keyboard equivalents for each tap and swipe. Yet these methods are second-class citizens, meant to be a crutch during these transitional times—the phase after which, Microsoft bets, touch will finally have come to all computers.
At first, you might think, “Touch has been incredibly successful on our phones, tablets, airport kiosks and cash machines. Why not on our computers?”
I'll tell you why not: because of “gorilla arm.”
There are three big differences between these handy touch screens and a PC's screen: angle, distance and time interval.
The screen of a phone or tablet is generally more or less horizontal. The screen of a desktop (or a laptop on a desk), however, is more or less vertical.
Phone, tablet and kiosk screens, furthermore, are usually close to your body. But desktop and laptop screens are usually a couple of feet away from you. You have to reach out to touch them. And then there's the interval issue: you don't sit there all day using a phone, tablet or airport kiosk, as you do with a PC.
Finally, you're not just tapping big, finger-friendly icons. You're trying to make tiny, precise movements on the glass, on a vertical surface, at arm's length.
When Windows 7 came out, offering a touch mode for the first time, I spent a few weeks living with a couple of touch-screen PCs. It was a miserable experience. Part of the problem was that the targets—buttons, scroll bars and menus that were originally designed for a tiny arrow cursor—were too small for fat human fingers.
The other problem was the tingling ache that came from extending my right arm to manipulate that screen for hours, an affliction that has earned the nickname of gorilla arm. Some experts say gorilla arm is what killed touch computing during its first wave in the early 1980s.
(Another problem is finger grease. You can clean a phone's screen by wiping it on your jeans, but that's not as convenient with a 32-inch monitor.)
Now, half of Windows 8 addresses half of the touch-screen PC problems: Windows 8 is actually two operating systems in one. The beautiful, fluid front end is ideal for touch; only the underlying Windows desktop has the too-small-targets problem.
The angle and distance of PC screens are tougher nuts to crack. Microsoft is betting that Windows 8 will be so attractive that we won't mind touching our PC screens, at least until the PC concept fades away entirely. Yet although PC sales have slowed, they won't be zero any time soon.
My belief is that touch screens make sense on mobile computers but not on stationary ones. Microsoft is making a gigantic bet that I'm wrong.:::
John Dvorak agrees with that. But his perspective is historical, not predictive:
::: Microsoft CEO Steve Ballmer is floating around extolling the virtues of Windows 8. Reviewers are giving more positive reviews than negative reviews. Smart people I know have actually changed their minds, agreeing that Windows 8 is great. Life is good at Microsoft.
That said, I personally do not like it. I specifically dislike the idea of full-screen apps running on 27-inch screens. Will I like it more if the desktop PC becomes a touch-screen PC where the advantages of touch come to the fore? No.
First off, I need to remind people that both touch-screen laptops and touch-screen PCs have come and gone in this marketplace. Sure, they were somewhat different, but the reasons for the disappearance are the same.
HP had a touch-screen machine pro-Windows during the DOS era. It failed miserably in the market. One of the first laptop inventions in 1982 was the Gavilan computer with a touch panel called the "solid state mouse," which required users to hold their arm in the air and move things around much like with a touch pad. This motion was annoying and helped scuttle the machine.
(To see my old write-up of the demise of this machine, click here.)
The HP machine was also a 1980s era machine with the same problem. Using any touch system that is not on the lap or flat on the desk invites "mouse shoulder," a form of tendonitis. This can also develop from using the mouse improperly, which I unfortunately experienced some years back. It's an incredibly miserable ailment that can take six months to a year to resolve itself, during which you can barely move the shoulder.
This is going to happen with these touch screens—not the touch screen on the phone, and not the touch screen on the tablet, but with desktop touch screens and some notebook touch screens. I predict there will be a huge increase in the number of tendonitis claims and the companies, possibly including Microsoft, will find themselves in a legal tangle because of it.
Carpal tunnel syndrome almost destroyed the business once already and finally people learned new habits to stave it off. This resulted from pounding on improperly designed keyboards. There were a lot of lawsuits and people were in agony. :::
M$, reinventing the rack and looking to patent it.