Microsoft Corp. may get a warmer reception than expected for its Surface Pro tablet which began to show up early in some Microsoft Stores this weekend. About 32% of global information workers said they would like to use the Microsoft Windows operating system for their next work tablet, according to a new survey by Forrester Research Inc. That translates to about 200 million global information workers who may be receptive to Microsoft’s Surface Pro tablet.
Microsoft really needs the Surface Pro to be successful among workers. The company is facing a decline in sales of PCs running Windows operating system amid the growing popularity of Apple ’s iPad and Samsung Electronics Co. ’s Galaxy Tab tablets. So far, early adoption of Microsoft Surface seems slower than that of the iPad.
Microsoft is positioning the Surface Pro with its Windows 8 operating system as a more business-friendly tablet alternative to Apple Inc.’s iPad. The Surface Pro can run popular Microsoft office productivity and application development tools and interoperate with other applications businesses used to manage sales contacts or their supply chains. Microsoft has even indicated that the Surface Pro could replace some laptops.
While this may be attractive to CIOs because most companies already have Windows-compatible applications, the idea of Surface Pro replacing laptops may not be a practicable solution in the near term because it’s simply too difficult to give workers all the other apps they need to do their jobs. “The idea that I can take a laptop away from an employee and give them a tablet is a fantasy,” said Ted Schadler, vice president and principal analyst at Forrester Research.
A separate survey from Internet market research firm Net Applications gives the Windows 8 just a 2.2% share of the PC operating system market. But Forrester’s survey shows the Surface could make a difference for Microsoft.
“It’s not game over for Microsoft,” said Mr. Schadler, vice president and principal analyst at Forrester Research. He noted, however, that the survey of nearly 10,000 information workers was done before Microsoft Surface launched.
Still, if Forrester’s survey is accurate, workers may just be willing to give Surface Pro a try.
Surface pro shall satrt to gain traction soo, along with many other Win 8 tablets. MSFt is also working on many different versions of other Surface tablets and hybrids, enen possibly Surface ultrabooks. Opportunity for MSFt harware is massive!!!!