First on all, the price of the call will be moving downward because the price is moving away that the strike price. Second of all, the price of the call will be moving downward from time decay. You people really don't know what you are looking at because a real options trader trades on the spread of two options. They buy one option and they sell an option to lower the cost of the over all trade. Even if you have the trades in front of you, you don't know what direction the option traders are looking for the trade to move towards. Why don't you losers play with what you do know and do it better then you are doing it right now. When you are looking at options, you are way over your heads.
TradeBlazer: When someone buys half the open interest in a call option, it is usually someone placing a bet long before the SEC (If they even exist anymore) would monitor the trade. We're talking about March 2013. Not November 2012 expirations. So, If the trade went off at the asking price, no one was writing calls--they were buying. Yes, they're down, so it makes them a "loser" for now, but not someone who merely saw and posted the observation. "Smart" money, not the Bubblevision Show is rarely wrong, and trust me, I am a not part of the "inside" gaming sector of quants, HFTs or IB's who know long before we do. AllI did was the math: They paid up to $9.30 to break-even, so if something is happening (Or going to happen) my thought was it would happen at over $10. That's all I posted. P.S., when you're basis in this stock is less than $6, you also are not a "loser."