is because they are launching a major direct 800 business model later this yr..their catalogues are highly desired..a farmer can simply place orders wo going into the store and the recreational farmer/.second home owner will love this catalog and buy things like crazy..so the revenue model will exponentially spoink into next yr.
The catalog has been in existence for a very long time. I don't know about the 800 number, please explain.
I don't see the type of revenue growth you are talking about. TSC plans to grow its store base by 10% per year and expect SSS to grow by 4.5%. So at best we will see 20% revenue growth with expanding margins, which is good but is no where near 50%. 50% can't be done unless we see same store sales growth of 20% across the board, I think they could grow at 10-12% in some areas but not nation wide. I'd look at 20% revenue growth being the top, however, 20% growth is still incredible and will allow this stock to grow in price for several years.